TRACI LYNN LUTHY
Founder | President
Traci’s career began in advertising where she managed accounts for many major commercial brands including The Home Depot, Burger King, Colgate-Palmolive, and HomeGoods. She then married her expertise in marketing and branding, with her life-long love of the performing arts, and developed her unique approach to artist representation.
With 20 years of experience as an agent, Traci has booked talent in all mediums with clients including Marvel, Spike Lee, Amazon Prime, Lifetime, ABC, CNN, ESPN, and countless commercial brands. She’s the biggest fan of the artists she represents, enjoying the teamwork, innovation, and passion they share for pursuing their dreams and breaking down traditional barriers. As an African American woman, it has always been her innate ambition to create an inclusive and collaborative agency that is spearheading a transformation with more diverse storytelling and representation.
Originally from St. Louis, Traci earned her BA in communications from Xavier University of Louisiana. Forever influenced by her years living in her favorite city of New Orleans, Traci loves spicy food and jazz.
Commercial Divison
MAKAYLA KOSKI
Makayla’s career started on stage when she began performing in elementary school. After graduating from a specialized performing arts high school, Makayla obtained her BBA in Arts and Entertainment Management and her MS in Social Media Marketing from the renowned Lubin School of Business at Pace University. Making her way into the entertainment world, Makayla worked in Public Relations at Lehman Center for The Performing Arts and Live One Entertainment before finding her way back to the arts at Bonafide and Emerging Artists, where she is strongly in tune with their commitment to diversity and inclusivity in the arts.